About PickPet
Our Mission
PickPet exists to help pet owners make informed decisions about their furry family members’ nutrition. With over 250,000 authentic pet owner reviews, we provide the largest community-driven database of pet food experiences to guide you toward the best choices for your pet’s health and happiness.
Our Story
The Beginning
PickPet was founded in 2025 when our founder, Alva, struggled to find reliable, unbiased reviews for their rescue dog’s food allergies. After trying countless products with mixed results, they realized that real pet owner experiences were more valuable than marketing claims or even expert opinions alone.
Building the Community
What started as a small database of personal experiences quickly grew as word spread through pet owner communities. Today, we host over 250,000 verified reviews from real pet owners who want to help others provide the best nutrition for their companions.
What Makes Us Different
🔍 Real User Experiences
Every review comes from verified pet owners sharing genuine experiences with products they’ve actually used. No paid reviews, no marketing influence – just honest feedback from the pet parent community.
📊 Data-Driven Insights
We analyze thousands of reviews to identify patterns, helping you understand not just what products exist, but how they perform for pets with similar needs to yours.
🏥 Expert-Backed Information
While user experiences are our foundation, we work with licensed veterinarians and pet nutritionists to ensure our educational content meets professional standards.
💰 Transparent Business Model
We earn commissions when you purchase products through our affiliate links, but this never influences our review scores or editorial content. All relationships are clearly disclosed.
Our Review Process
How We Ensure Quality Reviews
- Account Verification: All reviewers must create verified accounts
- Spam Detection: Advanced systems identify and remove fake reviews
- Community Moderation: Pet owners help flag suspicious content
- Editorial Oversight: Our team regularly audits review quality
Our Rating System
Reviews are analyzed across five key criteria:
- Nutritional Value (25%): Ingredient quality and nutritional completeness
- Pet Acceptance (25%): How much pets enjoy the food
- Value for Money (20%): Price relative to quality
- Ingredient Transparency (15%): Clear labeling and sourcing
- Brand Reputation (15%): Company history and customer service
Our Values
🐾 Pets First
Every decision we make prioritizes pet health and wellbeing over profit or convenience.
🤝 Community Trust
We maintain trust through transparency, honesty, and putting our users’ needs above our own business interests.
📚 Education Focus
We believe informed pet owners make better decisions, so we invest heavily in educational content and resources.
🔬 Evidence-Based
All our recommendations and educational content are based on scientific evidence and real-world experiences.
What We Don’t Do
- Accept payment for positive reviews
- Allow companies to edit or influence review content
- Remove negative reviews at company request
- Sell user data to third parties
Contact Us
Get in Touch
- General Inquiries: support@pick.pet
Business Hours: Monday-Friday, 9 AM - 6 PM [Time Zone]
Our Commitment to You
We promise to:
- Maintain Review Integrity: Never compromise the authenticity of user reviews
- Provide Accurate Information: Fact-check all educational content with veterinary professionals
- Respect Your Privacy: Handle your data according to our strict privacy policy
- Stay Independent: Keep our editorial content free from commercial influence
- Support Pet Welfare: Donate a portion of profits to animal welfare organizations
Join Our Mission
How You Can Help
- Share Your Experiences: Write detailed, honest reviews of products you’ve tried
- Ask Questions: Engage with our community to help other pet owners
- Spread the Word: Tell other pet owners about our platform
- Provide Feedback: Help us improve by sharing your suggestions
Partnership Opportunities
We’re always looking for:
- Licensed veterinarians interested in contributing content
- Pet nutrition experts for our advisory board
- Animal welfare organizations for collaboration
- Ethical pet food companies for partnerships
PickPet - Where Real Pet Owners Share Real Experiences
Founded on the belief that the best pet food recommendations come from fellow pet parents who’ve been there, tried that, and want to help.