Finding the perfect food for your cat can feel like an endless quest. If you’re like me, you’ve probably stood in the pet food aisle, overwhelmed by choices, just wanting something healthy that your finicky feline will actually eat. My cat, Leo, has a sensitive stomach and a very particular palate, which has led me down the rabbit hole of pet nutrition. That’s how I stumbled upon BIXBI Rawbble Freeze-Dried Cat Food. It promises a diet closer to what cats would eat in the wild—high in protein, low in fillers, and made with quality ingredients. But does it live up to the hype? I decided to find out.
Why Consider Rawbble? Key Features
What immediately caught my eye about BIXBI Rawbble was its straightforward, meat-focused ingredient list. It’s designed to be biologically appropriate for our little carnivores.
✅ 95% Meat, Organs & Bone: This is the headline feature. The formula is packed with chicken, chicken hearts, and chicken liver. This high concentration of animal-based protein is exactly what cats, as obligate carnivores, are built to digest and thrive on.
✅ USA-Sourced, Free-Range Chicken: Knowing where the main ingredient comes from provides peace of mind. The chicken is sourced from the USA and is free-range, which speaks to the quality and ethical standards of the brand.
✅ Grain-Free & Gluten-Free: This is a huge plus for cats with allergies or digestive sensitivities. Many common cat food fillers like corn, wheat, and soy are absent here, reducing the risk of upsetting a delicate tummy.
✅ No Nonsense Ingredients: BIXBI makes a point of excluding animal meal, added hormones, and antibiotics. It’s a clean formula you can feel good about. It’s also fortified with essentials like salmon oil for a healthy coat, pumpkin for digestion, and taurine for heart and eye health.
How to Serve BIXBI Rawbble
Freeze-dried food offers a lot of versatility. You can use Rawbble as a complete meal, a tasty topper to encourage eating, or a high-value treat. If you’re using it as a primary food source, rehydrating it is the best way to go, as it helps ensure your cat gets enough moisture.
- Measure: Scoop the recommended amount of pellets into your cat’s bowl based on their weight (feeding guidelines are on the package).
- Rehydrate: Add a bit of warm water or, for a special treat, some unsalted bone broth. Use about two tablespoons of liquid for every 1/4 cup of Rawbble.
- Wait: Let it sit for 3-5 minutes. The pellets will absorb the liquid and soften into a moist, pâté-like consistency.
- Serve: Mix it up and serve it to your eager cat!
Pro Tip: If your cat is new to raw or freeze-dried food, start slow. Mix a small amount of rehydrated Rawbble into their current food, gradually increasing the ratio over a week or so to avoid any digestive upset.
What Are Cat Owners Saying?
With an average rating of 4.3 out of 5 stars from over 150 reviews, the general consensus is quite positive.
Sarah M. (5/5 stars) shared that her extremely picky senior cat, who has turned her nose up at dozens of foods, “devours this stuff.” She noticed an improvement in her cat’s coat and energy levels after just a few weeks.
However, it’s not a universal hit. David L. (3/5 stars) mentioned that while he loved the ingredient quality, his two cats were “completely unimpressed” and wouldn’t touch it, whether it was dry or rehydrated. He also noted the price was a bit steep for the small bag size.
Another user, Jessica P. (4/5 stars), found a happy medium. She uses Rawbble as a meal topper. She crumbles a few pellets over her cat’s regular wet food, which she says is “the only way to get him to finish his bowl.” For her, the high quality justifies the cost when used as a supplement.
Pros and Cons
| Pros | Cons |
|---|---|
| ✅ High-quality, USA-sourced protein | ❌ Premium price point |
| ✅ Excellent for sensitive stomachs | ❌ Some picky cats may not like it |
| ✅ Grain-free and no weird fillers | ❌ Small bag size (3.5 oz) runs out fast |
| ✅ Versatile: meal, topper, or treat | ❌ Texture can be crumbly |
Frequently Asked Questions (FAQ)
Q: Can I feed this to my kitten? A: Yes! BIXBI Rawbble is formulated for all life stages, from kittens to seniors. Just be sure to follow the feeding guidelines on the package for your kitten’s specific weight and age, and always provide fresh water.
Q: Does it have a strong smell? A: Being made almost entirely of meat, it does have a distinct, savory smell, especially when rehydrated. Most cats find this very appealing, but it’s more noticeable than standard dry kibble.
Q: Why is freeze-dried food so expensive? A: The freeze-drying process is complex. It removes water from the raw ingredients while preserving the nutritional integrity and flavor without the need for high-heat processing or chemical preservatives. This process, combined with high-quality ingredients like free-range chicken, contributes to the higher cost.
Final Verdict: Who Should Buy It?
BIXBI Rawbble Freeze-Dried Cat Food is an excellent choice for cat owners who prioritize a high-protein, minimal-ingredient diet that closely mimics a natural, raw feeding model.
It’s particularly well-suited for:
- Owners of picky eaters who are enticed by high-meat-content foods.
- Cats with grain sensitivities or allergies.
- Anyone looking for a high-value meal topper to boost the nutritional value and appeal of their cat’s current food.
On the other hand, if you’re on a tight budget or have a cat that is perfectly happy with their current kibble, the premium price might be a deterrent. But if you’re ready to invest in top-tier nutrition that could make a real difference in your cat’s health and happiness, Rawbble is definitely worth a try.
Ready to see if your cat agrees? You can find it on Amazon.